In 2006, close to 10 percent of the Chinese population was active in internet usage. The use of web-based technologies in China has increased tremendously since the 1990s. New media have created a popular youth culture that encourages diversity and development of voices and cultural styles, hence giving the youth the ability to challenge the subversive cultural-political beliefs in the society (Harwit & Clark 2001). In the current world, youth culture defines the mechanisms through which industrialized, popular and commercialized tendencies perpetuate world capitalism and try to make them acceptable by accommodating the young population into their processes using new media. They are, generally, seen as lacking in morals and are obsessed with new media. This paradoxical view results from the perception that this category of the population has better living standards than the preceding generations, and has undergone less struggles and political radicalization. The young generation, usually those born after the 1990s are perceived by the older generation as paradoxical. The internet has become a daily routine in a significant sector of the population. Media and communication play an integral role in the social, cultural, economic, and political lives of people all over the world (Liu 2009). The technologies, thus, revolutionize the social and cultural foundations. The technologies can often bring into the socio-cultural environment strong destructive impulses on the social and cultural establishments which led to their emergence. The new forms of media and communication technologies are embedded on diverse social and cultural contexts. This technology allows interaction of a large audience. New media are means of communication that allow digital content to be sent over a wide range of devices, using internet enabled technology. Like many other parts of the world, young people in China have aligned themselves to global trends and are replacing traditional beliefs, and replacing them with internationally oriented values. However, the youth culture is not generally accepted across the population, especially by parents, educators and the state who perceive it as encouraging laziness, deviant behaviors and causing degradation of social and moral standards. Some people have come to accept the youth cultures as the appropriate environment for creating identity and positive transformation. Youth culture often counters the adult and school based beliefs and thoughts to perpetuate their own values, attitudes and behaviors. Youth popular culture touches different racial, ethnic and geographical barriers while maintaining the unique identity of the individuals. The continued growth of web-based communication technologies across the world enhances the spread of content, making the content become diverse. Compared to earlier perceptions about youth culture as reflecting a political sign of deviance, the current youth culture employs new media to build communities and mobilize them for political beliefs which are acceptable worldwide.
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